Cemex Go
Transformed ordering for enterprise customers at industrial scale. Streamlined operations with intuitive interfaces, reducing ordering time and increasing digital adoption.
Curriculum Vitae
Felipe (Phil) Guimarães
Senior UX/UI Product Design Leader. Digital transformation, tech products, embedded delivery.
Global remote experience · NY-hours compatible
- 17+ years
- Shipping enterprise products
- 1,050+
- Designers mentored · 11 countries
- 12 designers
- Team led · AI-ready design system
- 5× faster
- AI-native prototype to shipped React
Delivered for
01 · Professional Summary
UX/UI product designer with 17+ years delivering impactful digital products through user research, design thinking and usability optimization. Expert in building design systems, facilitating workshops, and leading cross-functional teams using Figma and prototyping tools. My expertise spans project leadership, design strategy and innovation, elevating user satisfaction while driving business metrics. After delivering for global organizations, I embed with clients who need senior product judgment paired with ship-speed execution. Discovery to live in weeks, not quarters.
02 · Impact & Expertise
Kuoni Tumlare
Elevated design capability within a global travel enterprise. Built an AI-ready design system accelerating prototyping at scale, hired 6 UX designers, and led a 12-person team with cross-functional alignment across Europe, Asia and India.
Walmart US
Enhanced shopping experience within a $60.4B e-commerce ecosystem. Optimized List Management through user-centered design connecting customer needs with business outcomes.
WWF / Nespresso
Enabled ethical coffee sourcing on a blockchain platform. Created blockchain-backed platform tracking Congo coffee from farm to cup, achieving end-to-end traceability.
Microsoft Teams
Enhanced global remote collaboration. Designed a 3D meeting interface that improved virtual communication for one of the world's most-used collaboration platforms.
Royal Air Force
Strengthened defense operations. Delivered secure systems that improved mission-critical workflows while maintaining strict security protocols.
Global Mentorship
Launched a generation of design careers. Built a talent ecosystem placing designers at Meta, Booking.com, Uber, IBM, and Accenture.
SAP Concur
Directed end-to-end design for the Concur mobile app. Significantly enhanced user satisfaction for ExpenseIt and Request features, and implemented an efficient cross-team UX/UI request system that drastically improved workflow efficiency.
03 · Key Career Highlights
- Jan 2021 – Present
Lead UX/UI Product Designer
Independent ContractorRemote · Prague-based
Recent contract work includes multiple clients. Highlights:
- Kuoni Tumlare (CZ): Joined as UX Designer owning end-to-end UX strategy for a core business stream. Within 4 months, was invited to take on design team leadership. Hired 6 UX designers, managed a team of 12, and built an AI-ready design system for faster prototyping at scale. Collaborated with stakeholders across Europe, Asia, and India to align teams around a consistent product experience.
- Walmart (USA): Led product discovery connecting customer needs with business outcomes, contributing to the digital shopping experience used by 120M+ Americans monthly.
- OpenSC / WWF (AU): Led product discovery on a blockchain-backed ethical sourcing platform, tracing supply chains from origin to consumer.
- Microsoft, HSBC, Azul, Toptal, GoodNotes, and other clients: Directed UX strategy and product design across multiple verticals.
- Sep 2019 – Dec 2020
Senior Product Designer
VMware Pivotal LabsLondon, UK
Drove digital transformation for Royal Air Force UK, VMware R&D, and clients across military, sports, oil & gas, and banking sectors. Led cross-functional teams creating innovative solutions, delivering secure systems that enhanced military efficiency while maintaining strict security protocols. Built high-performing design teams, facilitated alignment through workshops, and applied systems thinking to solve complex problems.
- Jul 2018 – Jun 2019
Senior Product Designer
SAP ConcurPrague, CZ
Directed end-to-end design for the Concur mobile app, significantly enhancing user satisfaction for ExpenseIt and Request features. Implemented an efficient system for managing UX/UI requests across three mobile teams, drastically improving workflow efficiency and cross-team accountability. Mentored junior talent who secured a permanent position, enabling career advancement and team capability development.
- Dec 2015 – Present
Founder · Head of Marketing & Product
AelaPrague / Brazil · side project
Built and scaled a design education business from zero to 4M+ BRL in sales, entirely bootstrapped, managed remotely from Prague. Started in my apartment with no capital and grew to 1,000+ clients across Brazil. This entrepreneurial venture strengthened my business acumen through hands-on experience in product, marketing, and operations.
For earlier roles, see LinkedIn
04 · Competitive Advantage
01
Revenue acceleration
As demonstrated with Cemex's digital transformation that streamlined operations across 50+ countries and Walmart's improved product discovery experience.
02
Team transformation from world-class mentorship
Demonstrated by designers I've guided now leading at top global companies and my work building high-performing teams at VMware and SAP.
03
Technical innovation that creates market advantages
Evidenced by pioneering blockchain applications for WWF, advanced 3D interfaces for Microsoft Teams, and an AI-ready design system at Kuoni Tumlare that accelerated prototyping at scale and gave the team a single source of truth LLMs could reliably emit.
04
Accelerated go-to-market through cross-functional alignment
Successfully implemented at SAP, Royal Air Force, Cemex, and VMware Pivotal, reducing development cycles end-to-end.
05 · Professional Development
Certifications04
Certified UX Master
Nielsen Norman Group (NN/g)Research · Management · Interaction Design
Creative Leadership & Design Thinking
IDEO
Enterprise Design Thinking
IBM
Sales Funnel Builder
ClickFunnels
Degrees02
Executive MBA
UNIBTA · BrazilMarketing & Sales
Bachelor's in Digital Design
BrazilDigital Design & Graphic Design
Practical Expertise01
Generative AI · daily craft
Custom GPTs · agents · coding · image & video gen · research
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